Yesterday I went shopping at Kendra Scott with my friend Jodi. Her daughter wanted a specific necklace for Christmas, and I went along for the field trip.

Kendra Scott is a well-known jewelry store located in a suburb near us. As I walked into Kendra Scott, I was completely blown away. We were greeted by an extremely friendly employee who had great customer service skills.  Around each corner, there were stunning pieces of jewelry that were truly eye candy.  The store was pristine.  As Jodi talked to the sales consultant, I browsed Kendra Scott’s social media and noticed she had over 1 million followers.

For a brief moment I felt deeply inadequate in my entrepreneurial pursuits.

I silently thought,

It must be nice to be this successful, have employees, a stunning store and over 1 million social media followers. I wish my entrepreneurial pursuits led to this level of success.  There’s no way I’ll ever get here.

As we went to check out, I noticed a small sign on top of the jewelry cases.

The sign shared the history of the company.  Over 15 years ago, a young mom started her own jewelry company when her son was only 3 months old.

I pondered the sign for a moment and silently thought, “Wow, it took 15 years to build this store I’m standing in.  Kendra started her entrepreneurial pursuits much like I did, but her success didn’t happen overnight.  She has showed up for this business for over 15 years to become what it is.”

Big goals can often feel overwhelming, yet we all have them.

Our big goals are quite different depending on our personalities.

I personally define big goals as dreams that take perseverance, discipline, and years of work.

I hear big goals from people all the time:

I want to write a book

I want to start my own business

I want my daughter 11-year-old daughter to eventually get a gymnastics scholarship

I want to run a marathon

I think the biggest barrier to accomplishing our big goals is that we focus on the Kendra Scott store moment.

We look at the enormous success of a business that has been operating for 15 years. We see their large client base, multiple social media followers and a staff full of people to support them.  Then, starting our own business feels overwhelming. 

It has often been said the most successful people did not get there overnight. Instead, they showed up every single day doing small tasks that eventually led to accomplishing their big goal.

So, how do we begin accomplishing our big goals?

Stop focusing on the huge staircase in front of you and look at the steps.  Each day, take one step towards the thing that matters.

I’ve started breaking my goals down into three buckets which helps the big goals feel more achievable.

Bucket 1: Big Goals-Big goals are items that will take a significant amount of time to accomplish.  These goals are achievable, but they take at least 2-3 years to accomplish

Here are some examples:

  1. Build a recognizable brand for my business
  2. Write a book
  3. Travel to 10 countries

Bucket 2: Small Goals- Small goals are items that align towards your larger goal.  They can be accomplished within approximately 3-6 months.

Here are some examples:

  1. Develop a website for my business
  2. Write six chapters in my book
  3. Travel to 1 new country in the next 6 months

Bucket 3: Tasks- Tasks are items that align towards your small and big goals.  However, they can be accomplished daily.

Here are some examples:

  1. Reach out to my website designer to get pricing
  2. Write for one hour each day
  3. Reach out to a travel agent


Each day just do one thing that will get you one step closer.

If you want a free resource on making your big goals made micros, e-mail me and I’ll send it your way.

Dreaming with you,